Name: The Advertising Concept Book Think Now Design Later | Pete Barry
Brand: THAMES & HUDSON LTD UK
SKU: 8c76e11d675c778fdd6288c87813dc52
Price: 165 AED
Availability: InStock

D&AD. The Copy Book | Taschen

Creative BibleAn updated edition of the best-selling reference work for copywritingIn 1995, the D&AD published a book on the art of writing for advertising. The then best-selling book remains an important reference work today - a bible for creative directors. D&AD and TASCHEN have joined forces to bring you an updated and redesigned edition of the publication. Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionals - often agency leaders or owners themselves. The book features a work selection and essays by 53 leading professionals in the world, including copywriting superstars such as David Abbott, Lionel Hunt, Steve Hayden, Dan Wieden, Neil French, Mike Lescarbeau, Adrian Holmes, and Barbara Nokes.The lessons to be learned on these pages will help you create clearer and more persuasive arguments, whether you are writing an inspiring speech, an engaging web banner or a persuasive letter. This is not simply a "must-have" boo…

89.-

Emotion By Design | Greg Hoffman

From the creative genius behind Nike's most audacious campaigns comes this revelatory guide to creativity in businessA revelatory guide to creativity in business, from the genius behind Nike's greatest campaignsJust do it. Find your greatness. Believe in something. For decades, Nike's campaigns have been so radically creative that they make an indelible mark on the public imagination - and, just sometimes, change how the world thinks.It's an art form that Greg Hoffman understands better than anyone. Over 30 years at Nike, he crafted some of the most iconic campaigns in history- from Colin Kaepernick's 'Dream Crazy' ad, to the instantly recognisable logos used by Roger Federer and Serena Williams. By the end of his career, he was Chief Marketing Officer - responsible for maintaining the brand recognition of the Nike swoosh everywhere on Earth.Now, Hoffman reveals the simple principle that Nike use to power their creativity- emotion by design. Combining scientific analysis and artistic d…

99.-

Whatever You Think Think The Opposite | Paul Arden

Have you ever considered the extraordinary power of making bad decisions, being unreasonable, and taking dangerous, unadvisable risks? Has it ever occurred to you that nothing is more dangerous than playing it safe, or that the straight and narrow path may lead you right off a cliff? This title deals with these questions.Saatchi. He was responsible for some of the UK's most successful advertising campaigns - British Airways, Silk Cut, Anchor Butter, InterCity and Fuji. In 1993 he set up the film production company Arden Sutherland-Dodd. His first book sold over half a million copies. He has a weekly column in the "Independent" and recently opened a photographic gallery in his hometown, Petworth.

59.-

The Greatest Self Help Book Is The One Written By You | Vex King

Journaling is your avenue to emotional literacy. There is no greater self-help book than the one you write about yourself.' Vex KingAre you ready to rewrite your story?Prepare to go on a journey of self-exploration with No.1 Sunday Times bestselling author of Good Vibes, Good Life and Healing is the New High, Vex King and social media star, Kaushal, as the husband and wife duo come together on their first ever project from The Rising Circle with The Greatest Self-Help Book, a journal dedicated to you.Filled with practical activities, exercises and visual prompts for you to practise meaningful mindfulness, this fully illustrated, interactive journal will help you become the best version of yourself. Learn how to:- Understand and healthily process and regulate your emotions- Carve out time to practise self-love and gratitude- Build and maintain routines and habits that work for you- Shift negative mindsets and cultivate positive thought patterns- Track your personal growth and build self…

109.-

Iconic Art Design Advertising & The Automobile | Miles S. Nadal

A Ford GT with a custom Gulf Oil paint job, an Aston Martin DB5, Jacques Villeneuve's Reynard Formula Ford, Jaguar E-Types, Mercedes-Benz 300 SL's, and a 2015 Porsche 918m. These are only a few of the fabulous cars featured in Miles S. Nadal's awe-inspiring Dare to Dream Automotive Museum. With this remarkable group - still only a part of his overall collection - Miles has acquired some of the most celebrated automobiles of the past century. They are carefully curated for their significance, relevance, and, most of all, for their iconic essence. Each vehicle is accompanied by an authoritative history prepared by award-winning author Ken Gross matching with photographs by acclaimed photographer Michael Furman. Every car is brought to life to the point where readers feel as the...y are walking through the museum.Iconic: Art, Design, Advertising, and the Automobile not only features Miles' collection, but also explores what it truly means to be an icon. Interviews with renowned automotive…

480.-

The Decision Book - Fifty Models For Strategic Thinking (New Edition)

Most of us face the same questions every day: What do I want? How can I get it? How can I live more happily and work more efficiently?This updated edition of the international bestseller distils into a single volume the fifty best decision-making models used on MBA courses, and elsewhere, that will help you tackle these important questions - from the well known (the Eisenhower matrix for time management) to the less familiar but equally useful (the Swiss Cheese model). It will even show you how to remember everything you'll have learned by the end of it. Stylish and compact, this little book is a powerful asset. Whether you need to plot a presentation, assess someone's business idea or get to know yourself better, this unique guide will help you simplify any problem and take steps towards the right decision.

65.-

The History of Graphic Design. Vol. 1 (1890-1959) | Jens Muller / Julius Wiedemann

A Visual History of Graphic DesignA comprehensive look at hundreds of landmark projects, industry leader profiles, and illustrated timelines for each decadeHistory is a complex business. Fortunes boom and bust, empires wax and wane, and change - whether social, political, or technological - has its winners, its losers, its advocates, and its enemies. Through all the turbulent passage of time, graphic design - with its vivid, neat synthesis of image and idea - has distilled the spirit of each age.This book is an in-depth history of graphic design from the end of the 19th century to the '50s. It traces the evolution of this creative field from its beginning as poster design to its further development into advertising, corporate identity, packaging, and editorial design. Organized chronologically, the volume features over 2,500 seminal designs from all over the world, 71 of which are profiled in detail besides 61 leaders in the field, including Alphonse Mucha (chocolate advertisements), E…

299.-

Emotion By Design

'The marketing genius behind Nike . . . Greg Hoffman has inspired me tremendously' Steven Bartlett, author of Happy Sexy Millionaire How did Nike go from being a small sneaker brand to the world's most revered company? Why do its campaigns - from 'Just do it' to the famous Nike swoosh - capture the imaginations of millions worldwide? And what can any founder or marketer learn from them? Greg Hoffman joined Nike as 22-year-old design intern. Over the next thirty years, he would help craft some of the most iconic campaigns in history - for Ronaldo and Serena, Olympic Games and World Cup finals. Now, he unveils a transformative method that will make any brand more creative: emotion by design.'Great story, amazing career, so inspirational . . . I couldn't put it down' Chris Evans'The ultimate playbook to unleash creativity in any team' Jake Humphrey, author of High Performance'An unforgettable account of a man and a business that never had to try to be someone else's idea of cool - because…

59.-

The Islands Book | Lonely Planet

Islands have long been a source of fascination for travellers and there's an endless variety to explore: from storm-battered Faroes to the sort of tropical islands where long-gone pirates may have buried their treasure hauls.Following a similar format to Lonely Planet's iconic pictorial The Travel Book, The Islands Book presents 150 of the world's most unique and enchanting islands. All are notable for their history, wildlife or cultural qualities, and have been selected according to how unique and fascinating they are.All island profiles feature:An overview of the island's backstoryBeautiful photography that provides an insight into life on the islandLarge-scale detailed maps that highlight the island's top 5 points of interest, from landmarks to volcanoes, beaches and wildlifePractical information so that you can plan your visitBespoke illustrationsFeaturing stunning cover artwork by Taiwanese illustrator, Whooli Chen, and presented in a premium hardcover format, The Islands Book pro…

175.-

The Holy Grail Of Investing | Tony Robbins

Tony Robbins, who has coached more than fifty million people from 100 countries, is the world's #1 life and business strategist. In this new book, he teams up with Christopher Zook, a renowned financial investor who draws from thirty years of experience to round out the trilogy of #1 New York Times bestselling financial books. Together they reveal how, for decades, trillions of dollars of smart money - think of large institutions, sovereign wealth funds, individuals with ultra-high-net worth - have been making outsized returns using alternative investments in private equity, private credit, private real estate, energy and venture capital.Until recently, the vast majority of investors - those of us without insider access or eye-popping checkbooks - have been locked out of these exciting, high-yield opportunities. But there is a change underway. Alternative investments are coming to the masses, and investors need to know how to navigate their options, assess the merits of these opportuni…

99.-

The Advertising Concept Book Think Now Design Later | Pete Barry

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