Name: The Advertising Concept Book Think Now Design Later | Pete Barry
Brand: THAMES & HUDSON LTD UK
SKU: 8c76e11d675c778fdd6288c87813dc52
Price: 165 AED
Availability: InStock

The Advertising Concept Book Think Now Design Later | Pete Barry

Inclding chapters on interactive advertising and integrated advertising, this edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media.This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. Pete Barry outlines simple but fundamental rules about how to 'push' an ad to turn it into something exceptional, while exercises throughout will help readers assess their own wor…

165.-

Soled Out The Golden Age Of Sneaker Advertising | Sneaker Freaker

A riotous, 720-page celebration of sneakers and sporting legends, as told through the medium of vintage print advertisingA riotous, 720-page celebration of sneakers and sporting legends, as told through the medium of vintage print advertising More than a decade in the making, Soled Out is the definitive - and only - collection of sneaker advertisements from the footwear industry's golden age. Lovingly written and compiled by Simon 'Woody' Wood, founder of the legendary Sneaker Freaker magazine, this colossal volume combines nearly 900 vintage images with a punchy narrative full of insider stories and historical revelations. Featuring superstar athletes and cultural icons such as Andre Agassi, Paula Abdul, Bo Jackson, Bugs Bunny, Michael Jordan, MC Hammer, and Shaquille O'Neal, every page is laced with classic sneaker models, unforgettable graphics, and outrageous trash talk. Sit back and enjoy the spectacular scenery ahead as Soled Out powers through a 720-page marathon celebration of …

335.-

D&AD. The Copy Book | Taschen

Creative BibleAn updated edition of the best-selling reference work for copywritingIn 1995, the D&AD published a book on the art of writing for advertising. The then best-selling book remains an important reference work today - a bible for creative directors. D&AD and TASCHEN have joined forces to bring you an updated and redesigned edition of the publication. Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionals - often agency leaders or owners themselves. The book features a work selection and essays by 53 leading professionals in the world, including copywriting superstars such as David Abbott, Lionel Hunt, Steve Hayden, Dan Wieden, Neil French, Mike Lescarbeau, Adrian Holmes, and Barbara Nokes.The lessons to be learned on these pages will help you create clearer and more persuasive arguments, whether you are writing an inspiring speech, an engaging web banner or a persuasive letter. This is not simply a "must-have" boo…

89.-

Iconic Art Design Advertising & The Automobile | Miles S. Nadal

A Ford GT with a custom Gulf Oil paint job, an Aston Martin DB5, Jacques Villeneuve's Reynard Formula Ford, Jaguar E-Types, Mercedes-Benz 300 SL's, and a 2015 Porsche 918m. These are only a few of the fabulous cars featured in Miles S. Nadal's awe-inspiring Dare to Dream Automotive Museum. With this remarkable group - still only a part of his overall collection - Miles has acquired some of the most celebrated automobiles of the past century. They are carefully curated for their significance, relevance, and, most of all, for their iconic essence. Each vehicle is accompanied by an authoritative history prepared by award-winning author Ken Gross matching with photographs by acclaimed photographer Michael Furman. Every car is brought to life to the point where readers feel as the...y are walking through the museum.Iconic: Art, Design, Advertising, and the Automobile not only features Miles' collection, but also explores what it truly means to be an icon. Interviews with renowned automotive…

480.-

Whatever You Think Think The Opposite | Paul Arden

Have you ever considered the extraordinary power of making bad decisions, being unreasonable, and taking dangerous, unadvisable risks? Has it ever occurred to you that nothing is more dangerous than playing it safe, or that the straight and narrow path may lead you right off a cliff? This title deals with these questions.Saatchi. He was responsible for some of the UK's most successful advertising campaigns - British Airways, Silk Cut, Anchor Butter, InterCity and Fuji. In 1993 he set up the film production company Arden Sutherland-Dodd. His first book sold over half a million copies. He has a weekly column in the "Independent" and recently opened a photographic gallery in his hometown, Petworth.

59.-

The History of Graphic Design. Vol. 1 (1890-1959) | Jens Muller / Julius Wiedemann

A Visual History of Graphic DesignA comprehensive look at hundreds of landmark projects, industry leader profiles, and illustrated timelines for each decadeHistory is a complex business. Fortunes boom and bust, empires wax and wane, and change - whether social, political, or technological - has its winners, its losers, its advocates, and its enemies. Through all the turbulent passage of time, graphic design - with its vivid, neat synthesis of image and idea - has distilled the spirit of each age.This book is an in-depth history of graphic design from the end of the 19th century to the '50s. It traces the evolution of this creative field from its beginning as poster design to its further development into advertising, corporate identity, packaging, and editorial design. Organized chronologically, the volume features over 2,500 seminal designs from all over the world, 71 of which are profiled in detail besides 61 leaders in the field, including Alphonse Mucha (chocolate advertisements), E…

299.-

The 30 Day MBA In Marketing - Your Fast Track Guide to Business Success | Colin Barrow

Discover the teachings and insights from the world's leading marketing courses with The 30 Day MBA in Marketing.From advertising and promotion to buyer behaviour and budgets, this comprehensive book includes all of the modules you would find at a top business school, allowing you to fill the gaps in your knowledge and develop your creative, analytical and decision-making skills. It also features an array of fascinating case studies from some of the world's most successful businesses, clarifying how these skills drive success.With its comprehensive insights and accessible guidance, The 30 Day MBA in Marketing is essential reading whether you are a professional looking to accelerate your career or a student interested in expanding your knowledge.About the 30 Day MBA Series...MBAs are expensive, demanding and time-consuming. Covering marketing, finance and international business, this internationally bestselling series offers you the same world-class insights and guidance without the cost…

109.-

The Decision Book - Fifty Models For Strategic Thinking (New Edition)

Most of us face the same questions every day: What do I want? How can I get it? How can I live more happily and work more efficiently?This updated edition of the international bestseller distils into a single volume the fifty best decision-making models used on MBA courses, and elsewhere, that will help you tackle these important questions - from the well known (the Eisenhower matrix for time management) to the less familiar but equally useful (the Swiss Cheese model). It will even show you how to remember everything you'll have learned by the end of it. Stylish and compact, this little book is a powerful asset. Whether you need to plot a presentation, assess someone's business idea or get to know yourself better, this unique guide will help you simplify any problem and take steps towards the right decision.

65.-

Four Seasons The Art Of Hospitality | Guzman Pilar

"Four Seasons today is a brand that people equate with exceptional experiences and the life long memories that come with them."- Isadore Sharp, founder and chairman of Four Seasons Hotels and ResortsEach Four Seasons destination is a distinctive experience, yet all properties are united under the philosophy that exceptional personal service and savoir faire can make a single stay life-changing. It is the spa manager, the executive chef, the astronomer, the concierge, the sommelier, the florist, and the myriad other star team members working behind the scenes who make up the true identity of Four Seasons, taking the time to connect with guests and turn dreams into reality every day. Artist Ignasi Monreal's sensational paintings capture these people, and the essential details they make it their mission to perfect, that place Four Seasons hotels and resorts in a class all their own.Pilar Guzmán was named editor in chief of Condé Nast Traveler in August 2013, overseeing the iconic brand's …

480.-

The Advertising Concept Book Think Now Design Later | Pete Barry

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