Name: D&AD. The Copy Book | Taschen
Brand: TASCHEN UK
SKU: 83ac588d6a67e98cda941e8727113618
Price: 89 AED
Availability: InStock

D&AD. The Copy Book | Taschen

Creative BibleAn updated edition of the best-selling reference work for copywritingIn 1995, the D&AD published a book on the art of writing for advertising. The then best-selling book remains an important reference work today - a bible for creative directors. D&AD and TASCHEN have joined forces to bring you an updated and redesigned edition of the publication. Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionals - often agency leaders or owners themselves. The book features a work selection and essays by 53 leading professionals in the world, including copywriting superstars such as David Abbott, Lionel Hunt, Steve Hayden, Dan Wieden, Neil French, Mike Lescarbeau, Adrian Holmes, and Barbara Nokes.The lessons to be learned on these pages will help you create clearer and more persuasive arguments, whether you are writing an inspiring speech, an engaging web banner or a persuasive letter. This is not simply a "must-have" boo…

89.-

Great Escapes Alps. The Hotel Book | Angelika Taschen

Peak PleasureA Mountain Tour of the AlpsThe Alps are Europe's biggest and greatest mountain range. Formed millions of years ago, they became a popular destination for travelers in the late eighteenth century - first for adventurers and explorers, then for artists and writers, and finally for everyone who wanted to spend summer in the fresh air of this wonderful scenery or take part in winter sports. Angelika Taschen has followed in their footsteps and collected the finest hotels in the Alpine nations of Germany, Austria, Switzerland, France, and Italy.They include the Kranzbach near Garmisch-Partenkirchen, built for a British aristocrat, Gasthof Hirschen in the Bregenzerwald, where art-loving visitors have been welcomed since 1755, and the Seehof near Salzburg with its emphasis on contemporary art and fine cuisine. The journey goes to Waldhaus Sils in Sils Maria, where many creative guests have found inspiration, to the Schatzalp in Davos, which Thomas Mann immortalized in literature i…

179.-

Great Escapes Africa. The Hotel Book | Angelika Taschen

Good Morning, AfricaThe finest getaways from Morocco to South AfricaFrom the Mediterranean Sea to the Indian Ocean, the vast Sahara to the Cape Verde archipelago, Africa offers a lifetime of travel adventures. Whether you're a wide-eyed newcomer or an ever-returning visitor, the continent promises 54 extraordinarily diverse countries, urban creative hubs, pristine night skies and wildlife, as well as a momentous sense of our human past.In this visual journey through Africa, we discover glimpses of postcard-ready landscapes, rich culture, and incredible interiors, all spied through the doorways and windows of the continent's most stunning hotels. Angelika Taschen takes us to hidden gems across Mozambique, South Africa, and Ethiopia; from a Tanzanian coffee plantation, where guests can enjoy the ultimate Arabica brew in breathtaking surroundings; the iconic Mount Nelson Hotel in Cape Town, painted pink at the end of the First World War and host to many meditators since; to the moving Ser…

179.-

Great Escapes Mediterranean. The Hotel Book | Angelika Taschen

The Mythical MediterraneanWhere to get lost, in style and comfortThe Mediterranean is surrounded by three continents - Europe, Africa and Asia - and even though the cultures around this sea are highly diverse, they harmoniously share a pleasant climate, distinctive flora and fauna, and not least the intense blue of the water.Angelika Taschen set out in search of the most beautiful hotels on a great variety of coasts, islands and beaches, taking you on a journey to the luxurious Hotel du Cap-Eden-Roc and the ultra-chic Les Roches Rouges on the Côte d'Azur, to the little-known Pardini's Hermitage on the Italian island of Giglio, which is only accessible by boat or on foot, and to Bodrum in Turkey, where the elegant Amanruya resort lies hidden in one of the most stunning bays in the Mediterranean. She also presents new hotel concepts, great architecture and creative design - for example the finca Menorca Experimental on the Balearic Islands, the modernist Villa Dubrovnik in Croatia and De…

179.-

Great Escapes - Latin America The Hotel Book | Angelika Taschen / Christiane Reiter

Favorites in Latin AmericaA journey to unique hotels and hideawaysLatin America is a cradle of ancient civilizations like those of the Incas, Maya and Aztecs, and later became the goal of European explorers and immigrants. It looks back on a long history, often full of contrasts and contradictions, but also has a very special multicultural atmosphere. This book presents unique, almost breathtakingly beautiful landscapes and places with extraordinary hotels. Short texts and practical information complement the superb photos.The places to stay shown here include the Anavilhanas Jungle Lodge in the Brazilian Amazon and the Uxua on the beach of Trancoso, for which a Dutch designer has transformed historic buildings into villas in ethnic style. Big Bang in Uruguay is a wonderful place for glamping between the ocean and the forest. The elegant vacation destinations of this country are home to the Fasano Punta del Este by the architect Isay Weinfeld and the Posada Ayana, where the American La…

179.-

Great Escapes Greece. The Hotel Book | Angelika Taschen / Christiane Reiter

Mythical places, dreamlike beachesA voyage to the most beautiful hotels in GreeceGreece's ancient art and culture form the cradle of Western civilization - numerous monuments and museums tell, to this day, of the country's rich history. Greece is unique also by virtue of its breathtaking landscapes, the hospitality of its inhabitants, and its fabulous hotels, making it the dream destination of many travelers. The fresh and healthy cuisine, the crystal-clear sea, and the canvas-worthy sunsets do the rest - a trip to Greece is pure delight.Angelika Taschen travels from the mountains of Macedonia in the north to the Peloponnese with its mythical places like Corinth, Sparta, and Olympia, and to the larger and smaller groups of islands in the south. She opens the doors to some of the country's most extraordinary hotels, including Imaret in Kavala, located in a former Ottoman complex; Tainaron Blue Retreat in a secluded former defense tower in the Mani; and The Windmill, a converted windmill…

179.-

Great Escapes USA. The Hotel Book | Angelika Taschen / Christiane Reiter

This Land is Your LandA Journey to the Finest Hotels in the USAThe USA is one of the most varied and fascinating countries in the world. Its areas of natural beauty such as the Pacific Coast, the Yosemite National Park, and Monument Valley are the stuff of great cinema (Hollywood finds its best settings practically in its backyard). For everyone who explores the USA beyond its big cities on a classic road trip, on the trail of Native Americans and pioneers, in the mountains or by lakes and beaches, unforgettable moments are guaranteed.In Great Escapes USA, Angelika Taschen presents remarkable places to stay through impressive photography, entertaining texts, and practical details on how to get there, prices, and tips for books and films. Her journey starts on the East Coast, where intellectuals and artists once met in idyllically located country houses such as the Twin Farms in Vermont and Troutbeck in New York State. It continues to the South, where The Moorings Village and Hôtel Pete…

179.-

The Advertising Concept Book Think Now Design Later | Pete Barry

Inclding chapters on interactive advertising and integrated advertising, this edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media.This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. Pete Barry outlines simple but fundamental rules about how to 'push' an ad to turn it into something exceptional, while exercises throughout will help readers assess their own wor…

165.-

The Book of Palms 40th Edition | Taschen

On December 15, 1868, Carl Friedrich Philipp von Martius (1794-1868), Professor of Botany at the University of Munich and director of the Royal Botanic Garden, was carried to his grave in a coffin covered with fresh palm leaves. The fronds were a reference to his groundbreaking Natural History of Palms: a work in three volumes, published between 1823 and 1853.This encyclopedic treasury of 240 exquisite chromolithographic illustrations was based on von Martius's expeditions through Brazil and Peru. From 1817 to 1820, he traveled over 2,250 km (1,400 miles) through the Amazon basin to investigate natural history and native tribes with zoologist Johann Baptist von Spix.The result was an unrivaled catalogue of all known genera of the palm family, outlining the modern classification of palms, describing all the palms of Brazil, and producing the first maps of palm biogeography. Von Martius's folio is unusual in its inclusion of cross-sectioned diagrams, conveying the architecture of these m…

109.-

The Charlie Chaplin Archives | Taschen

Brilliance in a Bowler HatDelving into the archives of slapstick geniusWithin a year of arriving in Hollywood in 1914, British-born Charlie Chaplin had become the slapstick king of America. By the end of his second year on the silver screen, Chaplin's fame had spread worldwide. He was the first international film star and rapidly one of the richest men in the world, with a million dollar contract, his own studio and his stock company of close collaborators. From Alaska to Zimbabwe, the bowler hat, cane, baggy trousers and outsized shoes of the Tramp became, and remains, an instantly recognizable silhouette.With unrestricted access to the Chaplin archives, TASCHEN presents the ultimate book on the making of every one of his films. With 900 images, including stills, memos, storyboards and on-set photos, as well as interviews with Chaplin and his closest collaborators, it reveals the process behind the Chaplin genius, from the impromptu invention of early shots to the meticulous retakes a…

259.-

D&AD. The Copy Book | Taschen

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