Blue Ocean Shift
The New York Times and No. 1 Wall Street Journal bestsellerBlue Ocean Shift is the essential follow-up to the classic Blue Ocean Strategy, the 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne.Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, how to inspire people's confidence and seize new growth, guiding you step by step through how to take your organization from a red ocean, crowded with competition, to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation and growth. They show why non-disruptive creation is as important as disruption in seizing new growth.Blue Ocean Shift is packed with all-new research and examples of how leaders in diverse industries…
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