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Clothing
Embroidered Logo Track Pants
Embroidered Logo Track Pants
Embodying a sports-luxe aesthetic, these stylish track pants by Armani Exchange are a must-have for the sophisticated gent. • They're crafted from a soft cotton blend for premium all-day comfort • Embroidered logo detail lends an opulent touch to the minimalistic design • Wear with the matching sweatshirt from the collection for a streamlined weekend look
AED349.-
Ounass
Boned Bodice and Denim Jumpsuit
Boned Bodice and Denim Jumpsuit
RTA designs this striking Boned Bodice and Denim Jumpsuit showcasing the brand's luxury ethos and instantly uplifting the wardrobe. Strapless and accentuated by the padded cups, the bodice flows effortlessly to the faded and distressed denim pant legs lending an elegant edge. Elevate this unique staple by styling over a crisp white shirt and black stilettos.
AED500.-
Ounass
Logo Sportswear Shorts
Logo Sportswear Shorts
Keep your child moving all day long in these Nike Logo Sportswear shorts. • Elastic waistband with adjustable drawcord offers an ideal fit around the hips • Sporty and relaxed in style, they are cut to knee-length • Signature 'Swoosh' logo lends designer appeal
AED129.-
Ounass
Layered Bomber Jacket
Layered Bomber Jacket
3.1 Phillip Lim brings a fresh attitude to the everyday wardrobe with this bomber jacket. Crafted from silk-blend twill with ribbed trims at the collar, cuffs and hem, it features a contrasting shirt-tail panel that creates a layered effect. Wear it with jeans or a sporty mini dress.
AED3,595.-
Ounass
Dark-Pink Active Sunny Days Kids Sneaker Socks
Dark-Pink Active Sunny Days Kids Sneaker Socks
Falke's Active Sunny Days Socks are perfect for playtime. The ergonomic socks are crafted from a soft cotton-bamboo blend with a special sole material to keep your little one's feet dry and comfortable.
AED25.-
Ounass
Diana Croc-Embossed Leather Pencil Skirt
Diana Croc-Embossed Leather Pencil Skirt
Bouguessa's effortless confidence comes to life in the Diana Croc-Embossed Leather Pencil Skirt. Refined yet edgy, the skirt features a flattering, high waistline and a knee-length silhouette, accentuated by a glossy, embossed finish. Complement the design's sleekness with a silk turtleneck and a patterned leather mini bag.
AED1,155.-
Ounass
Seawall Corset Romper
Seawall Corset Romper
Australian label Significant Other's Seawall Corset Romper is a pretty option for daytime events. Crafted in a soft tonal striped fabric, it features a plunging neck with a gathered effect at the waist, long flared sleeves and flowy shorts. Opt for barely-there heeled sandals to further the pretty effect.
AED630.-
Ounass
V-neckline Belted Jumpsuit
V-neckline Belted Jumpsuit
The classic jumpsuit from Selected Femme blends sharp tailoring with fierce energy that's ideal for chic soirees. Cut from responsibly made fabric, the breezy silhouette is styled with a v-neck and cinched waist as well as handy side-seam pockets for secreting a smartphone or lipgloss. Style with sparkling earrings and a statement heel.
AED260.-
Ounass
Floral Crêpe Dress
Floral Crêpe Dress
Tap into a breezy yet chic aesthetic with this floral-print dress by Ralph Lauren. Cut for a feminine A-line silhouette, this pretty design is detailed with princess seams, rose-shaped buttons and ruffled trim at the neckline. Wear with boots or style with strappy sandals for a more dressed-up take.
AED877.-
Ounass
Sequin Tulle Wrap Dress
Sequin Tulle Wrap Dress
This Amal Al Raisi Dress portrays an effortlessly feminine aesthetic. Styled with long sleeves and an asymmetrical hem, the sheer embroidered tulle overlay reveals a tonal camisole lining and is cinched at the waist with a sequinned belt. Match its elegance with delicate rose-gold jewellery and pointed-toe pumps.
AED570.-
Ounass
Frisco Satin Mini Dress
Frisco Satin Mini Dress
The Frisco Dress reflects De La Vali's free-spirited feminine aesthetic. Cut from luxurious floral and polka dot-print satin, its curve-hugging silhouette is accentuated with dainty spaghetti straps and gathered details at the bodice. Complement its mini-length cut with knee-high boots or strappy stiletto sandals.
AED330.-
Ounass
Amaia Ruched Dress
Amaia Ruched Dress
The Amaia Dress maintains the boho-chic aesthetic that defines Shona Joy's brand DNA. Crafted in crisp cotton poplin, its timeless silhouette is emphasised with ruching through the bodice and a drop waist skirt. Pair with sneakers for everyday wear or create a more polished edit by adding stiletto sandals.
AED930.-
Ounass
GG Stripe Fil Coupé Cotton Shirt
GG Stripe Fil Coupé Cotton Shirt
This shirt from Gucci's new collection has a timeless appeal that will make it into a favourite for seasons to come. • Crafted in Italy from pure cotton • All-over stripes and small GG emblems form a refined and classic pattern • Its boxy silhouette is finished with a neat point collar and Mother-of-pearl buttons
AED2,500.-
Ounass
EA Good Spirit Jersey T-Shirt, Set of 3
EA Good Spirit Jersey T-Shirt, Set of 3
This pack of three Emporio Armani T-shirts is the perfect way to elevate your child's early wardrobe. • Each T-shirt is crafted in cotton jersey that feels luxuriously soft on delicate skin • The mix of colours and signature prints makes it easy to put together a variety of looks • Button fastening at the back allows for fuss-free dressing
AED360.-
Ounass
EA Good Spirit Jersey T-Shirt, Set of 3
EA Good Spirit Jersey T-Shirt, Set of 3
Elevate your child's casual wardrobe with this set of T-shirts from Emporio Armani. • Crafted in pure cotton jersey for all-day comfort • Each design features a classic crewneck, short-sleeved silhouette • The assorted prints and colours are perfect for everyday styling.
AED405.-
Ounass
Soft Knit Joggers
Soft Knit Joggers
These cosy joggers from Lavish Alice are a comfortable wardrobe update. Made from soft jersey, they have a banded high waist, side pockets and gathered cuffs. Up the ante by pairing with the matching hoodie and delicate mules.
AED195.-
Ounass
Rose Lace Dress
Rose Lace Dress
The Rose Maxi Dress from British label Self-Portrait embodies a romantic mood. Sequins scattered throughout add subtle sparkle to this piece, which is cut from floral lace and has a timelessly feminine A-line silhouette. Juxtapose its delicate details against chunky-soled leather boots to create an edgy edit.
AED930.-
Ounass
Jay Poppy Floral Dress
Jay Poppy Floral Dress
Inspired by magical poppy fields, the Jay Poppy Floral Dress charms with its romantic details. Stine Goya's playfulness appears in the design through vibrant shades and a relaxed, ruched silhouette, together creating a flawless daytime dress. Emphasise its femininity with a mini chain shoulder bag and leather mules.
AED390.-
Ounass
Cowl Neck French Terry Sweatshirt
Cowl Neck French Terry Sweatshirt
Blurring the lines of athleisure and everyday wear, this Sweatshirt from 3.1 Phillip Lim is a cool new-season buy. Made in cotton, it is cut with a sweatshirt construction, complete with ribbed trims at the cuffs and hem, and updated with a contrast cowl neck and zips at the cuffs. Wear to elevate an off-duty edit.
AED375.-
Ounass
Gradient Effect Frill Dress
Gradient Effect Frill Dress
This beautiful dress by Charabia makes an adorable choice for special occasions. • The contrasting frill cap sleeves add a girlish, dreamy charm • The A-line silhouette is fitted with a back zip fastening for fuss-free dressing • Pair it with a floral headband and ballerinas to dress up your little girl for upcoming events
AED525.-
Ounass
Keyhole Holster Tank Top
Keyhole Holster Tank Top
This top from Wynn Hamlyn is the definition of an elevated basic, delivering comfort with unparalleled style. Made from a cotton-rich blend with a hint of stretch, it features a sculpted neckline with sweeping cutout details. Tuck it into tailored high-waisted pants or a favourite pair of jeans.
AED405.-
Ounass
Loop Ribbed Dress
Loop Ribbed Dress
Featuring a play on minimal details, the Loop Ribbed Dress carefully follows its label's signature house codes. The design keeps the focus on its strappy neckline, which is highlighted even more by the delicate cut-out and contrasting outline. Match the garment's minimal silhouette with understated kitten heels.
AED700.-
Ounass
Logo Shorts in Cotton
Logo Shorts in Cotton
Lightweight enough for warm summer days, these shorts from BOSS have a tonal all-over print that lends depth to simple ensembles. • Handy pockets for tucking away small treasures • Cut from a cotton-rich blend with a comfortable hint of stretch • Machine washable for quick and easy care
AED225.-
Ounass
Faux Leather Lace Trim Playsuit
Faux Leather Lace Trim Playsuit
Contrasting elements lend an edgy feel to this Self-Portrait Playsuit. A pussybow collar and lace trims infuse the sheer top with ladylike allure, while the quilted faux leather shorts deliver a strong contemporary vibe. Choose brightly-coloured accessories to create an edit that pops with confidence and femininity.
AED935.-
Ounass
Pleated Denim Culottes
Pleated Denim Culottes
These new-season culottes capture the elegant ease and chic femininity that define's Chloé's brand DNA. • They are made from lyocell denim, which has a soft and lightweight feel • The silhouette is relaxed with pleats at the front enhancing the voluminous, fluid tailoring • Your little girl will love to combine this piece with casual T-shirts and pretty blouses
AED325.-
Ounass
Shawl Crepe Jumpsuit
Shawl Crepe Jumpsuit
Elegance meets creative flair in this Azzi & Osta Jumpsuit. Crafted in crepe, it has elaborate dolman sleeves that wrap around to a shawl-like back panel and trailing accents that reflect the fluid lines of its wide-leg pants. Create a sophisticated evening edit by styling with sleek jewellery and stiletto mules.
AED4,500.-
Ounass
Couture Logo Jersey Fleece Sweatpants
Couture Logo Jersey Fleece Sweatpants
Moschino's Couture Logo sweatpants are a comfortably cool essential for the season. • The soft cotton jersey composition makes them light and breathable. • An elasticated waistband provides a personalised fit. • Team with the matching hoodie from the collection for a trendsetting off-duty look.
AED330.-
Ounass
Dido Ribbed Knit Dress
Dido Ribbed Knit Dress
The trans-seasonal Dido dress from Anna Quan's new collection has a feminine silhouette that flatters the body from every angle. Crafted in pure cotton, it has a clean square neckline and a flared hem, tastefully cut to a modest mid-calf length. Wear as-is or throw on a chic blazer for a more refined take.
AED750.-
Ounass
Reflective Logo Organic Cotton Sweatshirt
Reflective Logo Organic Cotton Sweatshirt
This Sweatshirt puts Calvin Klein's iconic logo on full display, making it a cool addition to the wardrobe. • Calvin Klein's logo print, detailed with a reflective effect, adorns the front of the design • The long-sleeved silhouette ensures versatility for any casual occasion • Crafted from organic cotton terry to ensure comfort throughout the day
AED195.-
Ounass
Tracksuit Pants in Terry Cotton Jersey
Tracksuit Pants in Terry Cotton Jersey
This tracksuit pants from Balenciaga are an ideal choice for travel days or relaxing moments. Crafted from snuggly cotton terry, the pants offer unrestricted comfort while maintaining a stylish appearance. Team them with a white T-shirt and pristine sneakers.
AED2,240.-
Ounass

About Clothing

From holding on to the old clothing that never gets worn, to panic buying pieces that don't even see more than one outing, we're all guilty. Guilty of making less than sensible choices when it comes to shopping for clothes online. Fortunately for you, this guide will help you buy less, shop better and transform your look in the process. So read on!

The importance of clothing items transcends time, cultures and geographies. It doesn't matter whether we're talking about the conventional style or the vintage pieces. What you wear on your body has meaning. Our clothes indicate what we are as individuals and the society that surrounds us. Besides, we all know it's one of the basic needs of human life. However, it has now become more than a basic need. It has transformed into a style statement. That's precisely why shopping clothes online has also become a daunting task these days. Nevertheless, a few right decisions and careful considerations can help you buy clothes online effortlessly. So, let get started with exploring the wardrobe essentials first.

The various wardrobe essentials that every man and woman should own

We bet you'll agree that every closet must have many staple clothing items that are versatile, chic, and durable. No matter what your budget is, you should be able to find these pieces in your wardrobe. These pieces should transition from season to season. Besides, it should also serve as primary, fundamental pieces to complement the trendier seasonal items. Remember, you do not need to spend a lot of money to have an impressive closet. All you need is a better understanding of these clothing and a few hacks for hassle-free shopping clothes online. That said, below we've compiled a list of various apparels that you should consider stacking up in your closet.

The warmest winter clothes and tops to keep you toasty warm this winters

Indeed, most of us want to fight the colds without sacrificing the fashion sense! Well, good news, there are plenty of warm jackets & coats and other apparels that help you do it. From chic skinny jeans, to statement warmest winter coats and turtleneck sweaters this season's staples are as cool as the temperatures. Apart from that, you also ought to couple it with the right accessories like socks, stocking and other innerwear that double the protection against the winter harshness. Online stores like Lacoste offer you some of the versatile and finest collection of women's and men's winter coats and winter jackets online.

The coolest summer clothes for women and men to stylishly get through the blistering summers 

Summers are exciting! You can easily throw in a casual summer dress and travel anywhere. However, a single wrong move can also get you in trouble. Summers are all about comfortable, lightweight and soft clothing. You want to get through the hot, sticky climate wearing something that soothes your skin. Fortunately, you got plenty of options when it comes to shopping for summer clothes online. From usual dresses to freakingly stylish and comfortable summer outfits for men and women, and long skirts for women, you can find several tops out there in the market. Check out online stores like NewchicOunass, and Bloomingdales for better shopping dresses online.

The chic and cheap trendy women's clothing for various events

Funeral, job interviews, baptisms, networking events, holiday parties, and barbeques – what do they all have in common? Well, it's always confusing to figure out what to wear during these occasions. Remember, what you wear on these occasions depends on the weather, the formality, the invite, and the venue. However, there are still, specific sartorial standards to look to for guidance. For example, go for pretty day time dresses or skirts for religious events. Avoid anything short. Similarly, follow the party dress code for fancy occasions. But, events like the holiday party lets you push the limits of glitz and colour. And finally, keep it clean and professional with job interviews. Go for chic pants and shirts!

The men's dress shirts, pants, suits & tuxedos for formal occasions

Luckily, for men, there's a full spectrum of appropriate dress codes for all kind of event, including the formal ones. But, if you pay the slightest attention to what people wear to the office these days, you'll know how formal clothing has changed over the years. Let's get one thing straight, dressing for office doesn't have to be always expensive. Besides, the professional business look is easy to define too. All you have to make sure that your office style should send a powerful message to your co-workers. Today, you can easily carry out men's fashion online shopping in UAE at various popular online stores like Tryano and GAP. From trousers to shirts, suits & tuxedos you're sure to find all that you need here!

The cheap bathing suits and innerwear for men and women

Undoubtedly, the outer apparels define your style. However, you need to wear the right innerwear to flaunt them confidently. From correct bra sizes to bikinis and bra styles, there's nothing as important as getting your innerwear right. Similarly, there's bathing suits or swimwear for confidently carry yourself during a beach visit. Besides, these are not just clothes now. They've truly become a symbol of sensuality for various other occasions. But, a simple wrong move while buying them can become a spoilsport. Luckily, there are plenty of options to choose from. Go check out stores like Go the List and Berrylook to find your perfect swimsuits and innerwear.

The various figure-flattering plus size clothing

The ideal body shape was a curvy one back in the 1800s. But, it wasn't up till the 80s that 'plus size clothing' became the descriptor of sizes 14 and up. Today, high-end brands and fashion designers have incorporated several types of plus-size outfits. These days, you can easily find several plus-size summer clothes, plus-size skirts, and even plus-size swimwear. With all these in place, the model has been flaunting their curves and gracing the covers in top magazines. Besides, actors of all sizes starring in a film. The idea of a thin and lean body is long gone. Plump, curvy body is the new go-to style. Hence, there's no shortage of plus-size apparels out there in the market.

A complete guide on how to buy the best Clothing online

Thanks to today's advanced technologies and logistics, these days you can quickly go from 'I have nothing to wear' banter to 'check out my new checkered skirt' in a matter of hours. Given, you should do the few clicks and finger swipes in the right direction. Yes, shopping for clothes online can come with its potential pitfalls. However, you'll be spared a life of filling out return forms if you bear the below point in mind.
  • Get your needs sorted– There's nothing as important as figuring out your needs first. Understanding what you need the clothing for makes things easier for you when shopping online. Remember, each apparel has a different purpose and style. Apparently, you cannot wear a party dress and carry out a workout session. Hence, make sure you get your priorities straight before you start shopping for clothes online.
  • Make sure it fits– Size 'L' may differ in different manufacturers. Online retailers now publish the exact dimensions and the quality of the apparels that you buy. But, to get them right, you should measure yourself first. The height, waist, chest, sleeve, inseam, sleeve length, and neck size is the minimum you'll want to note down. Store them somewhere easily accessible, so that you can check them out quickly when you're shopping online.
  • Keep an eye on your body changes– You should be aware that your body can change during various seasons. For instance, there are chances you can put a few pounds after holiday seasons. Equally, kudos on hitting the gym. However, those broad shoulders and fit hips are bound to alter the way your clothes fit. Therefore, make sure to keep track of your body changes and sizes before you make your final call.
  • The materials matter– When you're at the store, you can easily walk up the mannequin flaunting your favourite gown and feel the fabric in between your fingers. Unfortunately, that's not an option when it comes to shopping for clothes online. Hence, it's imperative to know the feel and fall of different materials. If you're really strong in fabric basics, then it's relatively easy to choose the cuts that work for you.
  • Check out the reviews online– Shopping clothes online gets some brownie points here. Reading feedback about apparel before its purchase is incredibly helpful as a buyer. A pair of jumpsuits might look pretty online. However, in reality, the quality can be disappointing. In such cases, you can find a frustrated customer venting out his thoughts online to save other potential victims online.
  • Make sure to read the return policies– Most online stores have a specific return policy. However, the terms and conditions can be quite tricky sometimes. It could feature a tight return deadline in most cases. Besides, they might also recover a small delivery charge, or incur a restocking fee. Make sure you've fully understood the various policies before you make your purchase. Do not end up buying something that you cannot even return.
  • Be flexible in terms of colour and style– How a style and colour appear on the screen may not always be how it look likes in person. Always be prepared to receive products with slightly different hue and style. And unless something is entirely different than what you thought it to be, it's best to adjust your expectations. This way, you'd be less disappointed. Besides, you could also save yourself from dealing with unnecessary return policies.
  • Carefully pick your brand– The future online purchases become a lot simpler if you already have a list of brands and online stores to buy from. This way, you'll have a complete idea of the sizes, quality, and other parameters that matter for shopping for clothes online. Apart from that, you could also consider buying from brands like Style & Co, INC, Emporio Armani, Dolce & Gabana, Polo Ralph Lauren, Puma, Gucci, Calvin Klein, and many more.
  • Set aside a budget – Today, you’ll find several types of apparels out there and you’ll get them at different rates. The prices depend on the materials, styles, and the brand from where you get them. That’s why it’s essential to set aside a budget before you start your search online. Defining a budget prior to your budget narrows down your options. This, in turn makes your buying process a breeze. You could always check out options on sale to secure a chic piece by spending less.
Since you aren't physically totting your apparels as you do in the stores, you often tend to make impulsive choices. There's always a tendency to pick something that you find good looking. But remember, the choice that you make shouldn't all be 'just' appealing to the eyes. They must fit you properly and make you feel comfortable. And yes, remember, there's always a 'next time' with better options!

Question & Answer

Are clothes cheaper in Dubai?

Undoubtedly, Dubai is a shopper's paradise, whether it's for in-store shopping or shopping online. You'll find several options when you head out to buy cheap clothing. You can bargain for clothes and stylish apparels in souks and markets. Whereas, you could also purchase several branded models in outlet malls. Apart from that, you can get your hands on some of the best apparels during the annual 'Dubai Shopping Festival' sale. The festival is your ticket to purchase some of the cheap and best garments, both online and in-store.

Why and how do clothes shrink?

Yes, shrinking clothes is one of the most common problems that every single person would've faced. And yes, there's no heart-wrenching tragedy quite like pulling a garment out of your dryer to find out they're half the original size. One of the primary reasons why the clothes shrink is because you're using too hot water to wash them. Luckily avoiding this is easy. Just make sure to check the apparel tag and determine the fabric used. Cotton and wool both absorb water fast and thus tend to shrink faster. So, make sure to wash them in cold water.

Which clothes are in fashion now?

Clothing trends are ever-evolving. The apparel that you might find in fashion this month might be out of sight the next month. Therefore, it's imperative to stay at par with the global trends if you want to head for the latest fashion online in UAE. This holds true for both men and women. However, specific fashion trends like denim jeans, shirts, tops, skirts, Plazzo, jackets, and boots are always in trend. They've never really fallen out of fashion. Just make sure that you pair them right to get the best look. Above all, ensure that you wear something that fits your deal.

When do clothes become fashion?

The term 'fashion' is more than just clothing. It's a moment of smart innovation, a distillation of desire and a reflection of the spirit of the time. Indeed, fashion is both message and medium. However, it cannot explain itself and requires the right image and language for its global mediation. Even though developed from the prescience of the designer, it is the acceptance of the wearer and the observer that determines apparels as 'fashion'. In short, any clothes and clothing become a trend or fashion when your audience accept it.

What clothes should you wear in Dubai?

What to wear in Dubai can be your biggest concerns when planning a trip to this city of golden sands. 'How hot is Dubai?' and 'What is the ladies formal wear in Dubai?' are some of the few questions that you tend to come across when travelling to Dubai. Let's make it clear that when choosing to pack for your trip to Dubai, make sure to make apparel decisions with a little respect to the local culture. Dubai is indeed quite liberal. However, there is some instance where you need to be slightly more conservative. In such cases, you might have to wear something that covers your shoulders and knees. But, other times, you can indeed have a ball and dress to your comfort. Because, luckily, Dubai is one of the most liberal GCC states. A truly stylish look doesn't require a considerable budget or three walk-in wardrobes. What you need, though, is to make a right and sensible decision. Get what you need. But ensure that it makes you feel great and bold and hold on to nothing more. And yes, look after your clothing! You can do it in just a few pieces. So, start your shopping spree right here on Shops.ae and explore endless apparel options from popular online stores like Brands for LessMamas & Papas, and Menakart. Stay tuned to our product search engine for new apparel trends and updates!