Sephora's logo



Sephora is one of the best platforms for makeup and beauty. And we are sure you'll agree that it has a special place in the hearts of both men and women. It was founded in France in 1969 and then came to the Middle East in 2007. Currently, it has 66 stores in five regions (UAE, KSA, Bahrain, Qatar, & Kuwait). With amazing choices under its roof, you can find everything you need in this beauty destination. 

The brand boasts of some of the best skincare, makeup, and fragrances from around the world.  It also has the best luxury and beauty brands under it such as Too Faced, Huda Beauty, Kat Von D, Marc Jacobs Beauty, and many more. Further, it offers bath and beauty products, accessories, and more under its vast selection. Hence, Sephora is known as the "The Ultimate Beauty Destination". And if you are searching for world-renowned beauty brands under one roof, this is the best place to be. 

Reasons to love Sephora  

Over the years, Sephora has only gotten better with the brands under it. The shop's customer service is also flawless, and they keep coming up with exciting ideas. The best thing is you get so much variety under one roof that you no longer need to go anywhere else. Plus, you can get a chance to enjoy attractive discounts during festival seasons and other sale events. And that means you get to indulge in a shopping spree for less whether online or in-store. Apart from this, Sephora offers you a lot of other exciting reasons to enjoy your buying journey. They are as follows:  

  • Choices for both men and women – You don't have to worry about not having enough options, whether you're a man or a woman. Some of the best products and brands for both genders are available at Sephora. What's left is only to choose what works for you! They also have some fantastic offers that you can take advantage of all year round. 
  • Genuine products and trustworthy brands – You don't have to worry about the authenticity of the product or the brand when you shop at Sephora. Everything they sell is 100% genuine, so you can experience nothing but satisfaction. And yes, this is one of the reasons why it is addicting to buy in this store.
  • New brands are added continuously – You can always find the latest brands under Sephora. Many local and international brands try to get under this fantastic platform; however, only the best get through. Thus, you will always see new names regularly being added under it. 
  • Check in-store services on the website – The in-store services under the Sephora online store helps you navigate all the unique offerings under the brand. This gives you insight about some cool happenings such as makeup sessions, beauty classes, and more held at various stores along with addresses and other details. 
  • Create your 'love list' online – A wish list is a way of marking your favourite products online so you can come back and buy them later. It saves you a lot of time, so you can always guarantee a quick and stress-free shopping experience. The love list on the Sephora website is straightforward to use and saves your favourites in just a single click! 
  • Indulge in great savings – Shopping on a budget? Well, Sephora understands the hassle, and thus, has a fantastic offers section on its website. Here, you can check out the best offers running at the moment. You can also find here exciting freebies all year round! 

There are still many more reasons why you should buy at Sephora. Their customer service is truly remarkable, and you will love every bit of it. The entire experience is exceptional whether you are at a store or shopping online. Right from the product selection to check out and even post-buying, everything is stress-free. No wonder, they have loyal customers all over the world, and the number increases every day. 

Brands offered

Sephora has a vast number of the best brands listed under it. You can also shop as per the brands directly if you prefer some over the others. This fantastic and easy tab for brands makes it so much easier. Some of the top picks include SephoraHuda BeautySunday RileyJo MaloneAvedaBobby BrownFenty BeautyCliniqueGucciDolce & GabbanaHermesLilly LashesNuxeTarteValentino, and many more. Most of these are luxury brands, but there are also some affordable choices. Many of the brands also have some fantastic gifting products that make them the ideal choice for friends and family. 

What's in-store

This beauty store has so many choices that will keep you amazed. Their collection is spectacular, and you are bound to find all your favourites under one roof. The fact that they choose only the best brands and products makes it easy to browse for something new too. Amongst their offerings include makeupskincare, and fragrances, which are the top categories. The entire Sephora collection is accessible here. You can also browse for gift sets and exclusive online offerings on the website. The bestseller section is excellent for those who cannot make up their mind. You can also check out hair productsbath and body needsaccessories, and travel-size items. 

Discounts, offers, & promotions

Everybody loves buying stuff when they are sold at a discount. Sephora understands this and often offers some of their best-selling brands at fantastic rates. So, take advantage of them right away, as most of the store's sale events are for a limited time period only. Whether you are a resident in the UAE or just vacationing, the following are the big sale events that you need to watch out for:  

  • Black Friday Sale – This is the day that the entire world awaits in anticipation! That is because you can get some fantastic bargain deals and exciting offers. Since it is so close to Christmas, New Year, and Thanksgiving Day, it is also the perfect time to get your gifts ready. 
  • Dubai Summer Sale (DSS) – Summers are scorching all over the Middle East. To give everyone a cool treat, the DSS is held every year starting from June or July. You can buy some of the best products at Sephora during this time. So, don't miss out for amazing offers and fantastic deals! 
  • Dubai Shopping Festival (DSF) – This is the best year-ender in the UAE. Held in the last week of December until the first week of February, it has a lot of delightful offers in store for everyone. And if you want to enjoy great discounts on your favourite Sephora products, then this is the sale event you need to watch out for. 
  • Coupon Codes – You can easily find quite a few coupon codes for your purchases at Sephora. These codes will give you a bargain while buying online. So, explore the website or sign up for the newsletter. 
  • Flash Sales – Want some fantastic deals? Then don't miss to visit Sephora's website to take advantage of their flash sales. However, take note that these are offered on a limited time period only. So, it's great to be an early bird.  

Want to grab your favourite beauty products from Sephora at the best prices? Then check out their website or visit their store during sale events in the UAE. And if you want some more, you can also take advantage of their complimentary beauty sessions. A win-win shopping experience requires the right timing. So, save your bucks and wait until Sephora's special sales and promotions are on!

Customer service

For a lot of people, excellent customer service is something that keeps them coming back. So, you could be selling the best stuff, but if your service is terrible, your customers won't be around for very long. Sephora understands this and has some fantastic policies to make your purchases worthwhile. Friendly sales executives, freebies, and trial products are also always available at their stores. So, the fun of shopping never stops. Here are some of their services that will guarantee your satisfaction: 

  • Easy Returns – Didn't like the product you bought? Don't worry, you can choose to return it to the store within 30 days of the purchase. However, you need to present the valid invoice for this. Online shopping products can also be returned to any store. 
  • Great delivery policies – For any purchase of AED 250, Sephora will deliver it free of cost to you. Otherwise, the shipping charges are nominal and vary between AED 15 to AED 25, depending on the timeline. You can also choose to pick it up. 
  • Get it gift-wrapped for free – Yes, Sephora products are amazing gift choices, and you can get them wrapped for free. Simply choose this option during checkout, and you can also include a personal message for the recipient. The shop will then deliver it to them. 
  • Secure payments on the website – You don't need to worry when shopping online. Sephora uses Cybersource to ensure your payment goes through smoothly and safely. You can pay via Visa, Mastercard, American Express or Cash on Delivery. 
  • The Sephora Loyalty Program – The brand doesn't have one, two, or three but five fantastic beauty passes or loyalty options that you can use depending on your level. With super benefits under them, you wouldn't want to shop anywhere else! 
  • Easy to connect – Make sure to reach out to Sephora via their help section for any queries, and they will be glad to assist you with your concerns. Also, you can rest assured that your personal details are never shared with anyone.  

You can call 800 7374 672 between 10 am and 10 pm to get in touch with Sephora's customer care immediately. They will soon assist you with everything from the buying to the post-buying process. For the latest updates regarding offers, deals, and promotions, stay connected with them through social media.