Product description
Sony 4K Smart UHD TV | OLED | BRAVIA XR Google TV | HDR | A95K Our brightest and widest range of OLED colors everSee the world come vividly to life with unprecedented color and pure black contrast, powered by Cognitive Processor XR. Next generation picture and sound with Cognitive IntelligenceTake vision and sound to the next level with Cognitive Processor XR. Our revolutionary processor on Sony BRAVIA XR TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analyzing images to give real life depth, extraordinary contrast and beautifully vivid colors. Our widest palette of colors, natural and brightThe new QD-OLED panel enables our widest palette of colors, thanks to Cognitive Processor XR. This unique processor reproduces the natural shades and hues that humans find beautiful, filling the screen with consistently vivid colors and realistic textures at all brightness levels. Enjoy real life depth with pure blacks and brighter colorsPairing our XR OLED Contrast Pro and QD-OLED panel, this TV delivers up to 200% as much color brightness as conventional OLED TVs, bringing scenes alive with pure blacks and our brightest colors. Powered by Cognitive Processor XR, it enhances pictures in the same way as your eyes focus, so you won’t miss a single detail in dazzling light or deep shadow. Screen is the speaker, pictures and sound in harmonyAcoustic Surface Audio＋ uses special actuators to turn the screen into a multi-channel speaker. You’ll hear sound that precisely matches what’s on screen with pictures and sound in total harmony for a truly immersive experience. Discover new ways to enjoy TV with BRAVIA CAMYou’re always in the best seat in the house with BRAVIA CAM. It recognizes where you’re sitting and optimizes the picture and sound accordingly. There’s also gesture controls, video chat and many other fun, new experiences waiting to be explored. Hands-free help from GoogleWith hands-free voice control built into Google TV, you can set aside your remote and simply use your voice to control your TV. Ask Google to find a specific title, search by genre, and get personalized recommendations on what to watch by saying, “Hey Google, what should I watch?”. Even get answers on screen, control smart home devices, and more. Dual Style – made to fit your lifestyleThis TV has been designed to work in two different styles. The Front position style with One Slate design offers the most immersive experience possible, while the Back position style sets the TV close to the wall for optimum room harmony. Renew, recycle and reduce, designed for the environmentOur BRAVIA XR TVs are designed for immersive experiences with the environment in mind. We are committed to using less virgin plastic in our TVs and packaging. The A95K uses Sony-developed SORPLAS with a recycle rate of up to 85% in its rear cover. Our unique backlight control technologies, BRAVIA CAM and sensors not only deliver high picture quality but also reduce power consumption. Our widest spectrum of colors, beautiful for the human eyeThis new QD-OLED TV with millions of individual, self-illuminating pixels delivers more colors than ever before for an entirely new viewing experience. Combined with Cognitive Processor XR, the saturation, hue and brightness of every color is presented in exquisite detail, revealing subtle shades and differences that you can usually only see in real life. Pure blacks and brighter colors with real-life depthOur Cognitive Processor XR analyzes visual information, enhancing pictures in the same way as your eyes focus for extraordinary depth and color. Powering our QD-OLED panel with XR OLED Contrast Pro, it boosts color brightness by up to 200% compared to conventional TVs so you can enjoy true contrast with pure blacks and the brightest colors. Brightest colors and pure blacks for real-life depth and textureXR OLED Contrast Pro powers our QD-OLED panel so you can enjoy true contrast with the brightest colors. With a temperature sensor and heat diffusion sheet for dissipating heat, this OLED TV utilizes our Cognitive Processor XR™ to detect screen temperature and precisely control light, delivering up to 200% as much color brightness as conventional OLED TVs. Recreating lost texture, all your content upscaled to 4KWith XR 4K Upscaling, you’ll enjoy entertainment close to 4K quality, whatever the content or source. Our Cognitive Processor XR accesses a vast amount of data, intelligently recreating lost textures and detail for real world pictures. Intelligent motion processing for smooth, fast-moving actionPowered by our Cognitive Processor XR, XR OLED Motion combats blur by detecting and cross analyzing key visual elements on successive frames. It creates and inserts extra frames between the original ones so you can enjoy smooth and clear action, even in fast-moving sequences. Beautiful colors from every possible angleWatching TV fr...
