The History of Graphic Design. Vol. 1 (1890-1959) | Jens Muller / Julius Wiedemann
A Visual History of Graphic DesignA comprehensive look at hundreds of landmark projects, industry leader profiles, and illustrated timelines for each decadeHistory is a complex business. Fortunes boom and bust, empires wax and wane, and change - whether social, political, or technological - has its winners, its losers, its advocates, and its enemies. Through all the turbulent passage of time, graphic design - with its vivid, neat synthesis of image and idea - has distilled the spirit of each age.This book is an in-depth history of graphic design from the end of the 19th century to the '50s. It traces the evolution of this creative field from its beginning as poster design to its further development into advertising, corporate identity, packaging, and editorial design. Organized chronologically, the volume features over 2,500 seminal designs from all over the world, 71 of which are profiled in detail besides 61 leaders in the field, including Alphonse Mucha (chocolate advertisements), E…
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