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116 results
Terrybleu Mascara Terrybly
Terrybleu Mascara Terrybly
By Terry’s Mascara Terrybly in Terrybleu is an effective way to enhance sparse, short and fragile...
AED196.-
Ounass
Pink I'm The Madness Vinyl Couture Mascara
Pink I'm The Madness Vinyl Couture Mascara
From root to tip, the high-sheen Vinyl Couture Mascara from YSL ensures lashes make a strong sta...
AED155.-
Ounass
Mascara Eccentrico
Mascara Eccentrico
A high-volume, long-wear mascara, Giorgio Armani’s Eccentrico Mascara results in precise separati...
AED195.-
Ounass
Sinuosity Lash Mascara, 8.48g
Sinuosity Lash Mascara, 8.48g
Give your lashes eye-opening curl and dimension with Sigma Beauty's Sinuosity Lash Mascara. Exper...
AED89.-
Ounass
Lashes On the Double Smokey Eye Mascara Duo, 6ml
Lashes On the Double Smokey Eye Mascara Duo, 6ml
Enhance your lashes with this set featuring two full sizes of Bobbi Brown's lengthening and volum...
AED189.-
Ounass
No Smudge Mascara, Black
No Smudge Mascara, Black
Bobbi Brown's No Smudge Mascara is a raincoat for lashes. This long-wearing, waterproof mascara d...
AED159.-
Ounass
BADgal BANG! Volumizing Mascara – Blue
BADgal BANG! Volumizing Mascara – Blue
Benefit's BADgal BANG! 36-Hour Full-Blast volumizing mascara creates massive volume without weigh...
AED130.-
Ounass
Roller Lash Curling Mascara, 8.5g
Roller Lash Curling Mascara, 8.5g
Say hello to perfect lashes with Benefit's Roller Lash Mascara. The eye-opening Hook ‘n’ Roll™ br...
AED130.-
Ounass
BADgal BANG! Volumizing Mascara Mini – Black
BADgal BANG! Volumizing Mascara Mini – Black
Benefit's BADgal BANG! 36-Hour Full-Blast volumizing mascara creates massive volume without weigh...
AED68.-
Ounass
They're Real! Lengthening Mascara, 8.5g
They're Real! Lengthening Mascara, 8.5g
Say hello to long, beautiful lashes with the They're Real! mascara by Benefit. The jet-black, lon...
AED130.-
Ounass
They're Real! Lengthening Mascara Mini, 4g
They're Real! Lengthening Mascara Mini, 4g
Say hello to long, beautiful lashes with the They're Real! mascara by Benefit. The jet-black, lon...
AED68.-
Ounass
They're Real! Magnet Extreme Lengthening Mascara Mini, 4.5g
They're Real! Magnet Extreme Lengthening Mascara Mini, 4.5g
Benefit's They’re Real! Magnet is a 36-hour lengthening mascara that draws out lashes to extreme ...
AED78.-
Ounass
Smoky Extravagant Mascara, 7ml
Smoky Extravagant Mascara, 7ml
The Smoky Extravagant mascara by Make Up For Ever has a high-impact, waterproof formula that stay...
AED125.-
Ounass
Smoky Stretch Mascara, 7ml
Smoky Stretch Mascara, 7ml
Stretch your lashes to infinity with the Smoky Stretch mascara by Make Up For Ever. The jet-black...
AED120.-
Ounass
Rich Pitch Black The Volume Mascara, 5g
Rich Pitch Black The Volume Mascara, 5g
The Volume Mascara is an innovative tubing mascara created by the legendary Kevyn Aucoin that env...
AED116.-
Ounass
Lash Dream Team Mini Mascara Trio
Lash Dream Team Mini Mascara Trio
Meet your mascara dream team! This pocket-friendly lash pack features the ultimate mini mascara t...
AED125.-
Ounass
Mascara Le Sérum Noir, 6g
Mascara Le Sérum Noir, 6g
La Bouche Rouge's Le Sérum Noir is the first mascara in 100% recycled glass. Formulated with 99% ...
AED189.-
Ounass
Hypnôse Drama Mascara Set
Hypnôse Drama Mascara Set
The most magical time of the year has arrived. This limited-edition holiday set includes Hypnôse ...
AED150.-
Ounass
Double the Drama Smokey Eye Mascara Duo, 6ml
Double the Drama Smokey Eye Mascara Duo, 6ml
Lashes on the double. Get two of Bobbi Brown's bestselling Smokey Eye Mascaras, the perfect compl...
AED151.-
Ounass
Monsieur Big Mascara Set
Monsieur Big Mascara Set
The most magical time of the year has arrived. This limited-edition holiday set includes everythi...
AED130.-
Ounass
01 Black Hypnôse L'Absolu de Noir Mascara, 6.2ml
01 Black Hypnôse L'Absolu de Noir Mascara, 6.2ml
Since its launch in 2004, Hypnôse has become the ultimate Lancôme Mascara Icon known for its buil...
AED150.-
Ounass.ae
Mascara Le Sérum Noir With Chocolate Fine Leather Sleeve, 6g
Mascara Le Sérum Noir With Chocolate Fine Leather Sleeve, 6g
La Bouche Rouge's Le Sérum Noir is the first mascara in 100% recycled glass. Formulated with 99% ...
AED447.-
Ounass.ae
Mascara Le Sérum Noir with Red Fine Leather Sleeve, 6g
Mascara Le Sérum Noir with Red Fine Leather Sleeve, 6g
La Bouche Rouge's Le Sérum Noir is the first mascara in 100% recycled glass. Formulated with 99% ...
AED447.-
Ounass.ae
Mascara Le Sérum Noir with Beige Fine Leather Sleeve, 6g
Mascara Le Sérum Noir with Beige Fine Leather Sleeve, 6g
La Bouche Rouge's Le Sérum Noir is the first mascara in 100% recycled glass. Formulated with 99% ...
AED447.-
Ounass.ae
Black Huge™ Extreme Lash Mascara, 13ml
Black Huge™ Extreme Lash Mascara, 13ml
Introducing Stila's HUGE™ Extreme Lash Mascara… for the biggest, boldest, blackest black lashes e...
AED107.-
Ounass.ae
HUGE Extreme Lash Waterproof Mascara, 13ml
HUGE Extreme Lash Waterproof Mascara, 13ml
This waterproof mascara by Stila delivers major volume, length, curl and intense black colour in ...
AED107.-
Ounass.ae
1 Black Eyes To Kill Classico Mascara, 4.8ml
1 Black Eyes To Kill Classico Mascara, 4.8ml
Create a visually intense and high-impact look with this award-winning all-in-one mascara. The ov...
AED95.-
Ounass.ae
Curved Mascara, 8.6ml
Curved Mascara, 8.6ml
By Mina Al Sheiky's Curved Mascara and its silicon brush curls and defines your lashes to achieve...
AED74.-
Ounass.ae
Mini Smokey Eye Mascara, 3ml
Mini Smokey Eye Mascara, 3ml
The perfect complement to a smokey eye look, this kohl-pigmented mascara from Bobbi Brown deliver...
AED75.-
Ounass.ae
Lash Sophisticate Mascara, 8ml
Lash Sophisticate Mascara, 8ml
Code 8 Lash Sophisticate High Definition Mascara delivers ultimate lash by lash definition, lengt...
AED79.-
Ounass.ae
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About Mascaras

Craving for a perfect-looking lash? Or do you accept the fact that longer looking lashes with a thicker appearance can build up your personality well? If this is so, mascaras are something that can help you achieve your dream lash in just a stroke. 

Among many others, mascaras are cosmetic items used to enhance eyelashes. They can darken, lengthen, thicken or even define the lashes. Just like a hairbrush can do, your hairstyling mascara will do for your eyes. Today you can find eyebrow mascaras as well as traditionally used mascara for short lashes. All these products are either available in powder, cream or liquid form. Modern mascara has various formulas. However, most of them contain some basic components and pigments. Other essential ingredients include preservatives, waxes and oils. However, the most common and appreciated type is the one in the liquid form available in the tube.

Types of roller lash mascaras for short lashes

The allure of voluminous and lengthy lashes is something that isn’t forecasted to go away any sooner shortly. Interestingly the idea of thickening the lashes dates back to Ancient Rome. Back in those times, the sky-high flutters were deemed as a sign of high moral standards. The passage of time introduced different ingredients to the recipe, including coal dust, Vaseline and waxed to boost the lashes. Since then, we have made massive headway in the lash enticement sector. Today you can enjoy lash lift, artificial lashes, tints, extensions and whatnot. What can never be replaced is the importance of lash mascara. Here are the possibilities that you can find in the market today.

Fibre and tubing mascaras 

Fibre mascaras are ideal for thin, short and sparse lashes. Typically they come in dual-phase system-wide fibrous primers to adhere to the tiny lashes and finishing black cream formula to add volume. But here, when it comes to removal, the fibres may come loose and fall into the eye. Hence use gentle cleaner for swift and deep cleaning of the product. Here, tuning mascara is another suitable option for lashes that form tiny cones around each lash and help lengthen and bulk the lashes. These types are easier to take off and don’t easily flake off during wear.

Curling and waterproof mascaras

Curling mascara is best for naturally stick-straight lashes. Such lashes do not need to have a smudge on the lids. But a downside is that they do not have the power of a lifting curl to make a Just Right bow. Curling mascara can help you get the angle by offering a curve against the underside of your lash. But if you are an athlete, have watery eyes or live in a humid locality, the waterproofing ability is a must. These mascaras can stay on your eyes for long and can provide the required defence against smudged eyes.

Natural and volumizing mascaras 

Natural styles are standard and suitable for everyone. High-performance standard or natural options without Para beans or petroleum derivatives can work just fine on an eyelash. At the same time, the volumizing option is ideal for fragile and sparse lashes. So if you wish for thick and fuller flutters with an added intensity to your overall beauty look, they are a must. They also help add a dramatic glam to your lashes, making them pitch perfect for an evening party makeup look. You can find with and without waxy formulae, silicone polymers and parabens.

Mascara primers and bottom-lash mascaras

A mascara prime is what adds value, weight and volume to any eyelashes. They are more like the butter in a sauté pan and offer a necessary base to achieve greater lash. A fine base coat of these primers makes the lash hair thicker and stronger to handle forthcoming inky black mascara. The result of the combination is thicker and dramatically fuller, and natural-looking lashes. Here bottom lash mascara can come to help you boost your bottom lashes without experiencing any dreaded flecks of smudges under your eyes. They come with long thin brushed to avoid any messy product left under your eyes.

Tips on how to buy Mascaras online in the UAE

By now, we have an idea of the possible benefits and uses of eye mascaras. The variety comes to aid you in different situations, helping you achieve a flawless look. Just like the care and attention you need to put while applying them, you need to show concerns while buying one. But with so many options available online, the selection can be an overwhelming process. It becomes more annoying for beginners. But we are here to help you make your selection process easier and get a hold on a viable option available in stores online. From best lengthening to cheap lash mascara to buy, here is what you need to keep in mind while shopping.

  • Know your lashes – The first thing is to know what type and length of lash you own naturally. Look carefully if you have straight lashes or they are already curved enough. Are they thin or fuller?
  • Know your demands – Now, decide why you actually need it and what look you wish to achieve with mascara in your eyes. You can explore the internet to know the possible looks a beauty vlogger can inspire you with.
  • Decide a brand – Not all brands are making all types. Moreover, some products from specific brands are more popular than others. Hence, know which brand is well known for making what you want to buy and shop from there.
  • Consider pricing factor –  The price varies according to the type and brand. They are comparatively economic beauty items. Hence you need not worry about the price but have a budget cap to maintain balance in your account.
  • Read product details – It is always a good idea to read the product specifications in detail. It will help you understand if the product you choose is best for your dry or extra watery eyes or if it is waterproof or not. Making wise decisions depends on the knowledge you have.

Shops.ae offer you easy access to top global cosmetic brands. These brands are known for offering high-quality products from manufacturers who are known for their quality and perfection. Here you can also use the price comparison tools to know what possible options available for you in the online market are—hence making you’re buying more efficient, accurate and smarter than you can think about.

Question & Answer

Which is the best mascara?

Some of the bestselling items available in the market include Juice Beauty Photo-Pigments Ultra-Natural, the Marc Jacobs Beauty Velvet Noir and the Chanel Le Volume de Chanel Mascara. Meanwhile, many ladies like products like Pat McGrath Labs Fetish Eyes, the Lancôme Hypnose Doll Lashes, Maybelline Lash Sensational and L’Oréal Voluminous Carbon Black Waterproof Mascara. But the choices vary based on personal needs and preferences.

What is mascara used for?

The basic purpose of using it is to add volume and length to natural hair on your eyelash. In many cases, the eyelashes hair is thin and short. But for a complete makeup look and perfect looking eyes, the lashes need adjustment and enhancement. They help an individual to achieve the desired results. However, with the expertise, the professional makeup artists use them for several purposes – for an instant a quick setting of baby hair in the front of your head and more.

Can mascara ruin your eyelashes?

Yes, mascaras can ruin your natural eyelashes. But it depends on the quality or brand you are using. It also depends on how you are applying and how you manage it while it is in your eyes. Using this makeup product demands some care and attention. For example, you must always remove it before going to bed. Also, using water and tissue can cause massive damage to your eyelash. This is why it important is to use eyelash mascara removers to take the product off your lashes without causing any damage.

What are the best oil-free mascaras?

Some of the best-selling oil-free mascaras available in the market include Saint Laurent’s Volume Effect Faux Cils, Lacôme’s Définicils, Maybelline’s Great Lash Washable and the Benefit’s BADgirl Lash. Moreover, options like The Lash Professional’s Lash Extension Safe are ideal for the lasting matt look of your lashes. Luckily all these products are easily available in online stores and can surely add value to your outlook.

Here at Shops.ae, you can find more than 500 brands selling top quality health and beauty products, including lash mascaras, online. Here you can enjoy buying from brands like Clarins, Loreal, Maybelline, Wet N Wild, and Dior.