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20 results
Flower Appliqué Gown
Flower Appliqué Gown
This FW20 gown from New York City-based label Jovani will have a head-turning effect at high-octane soirées. Styled with a strapless neckline, it is embellished with floral appliqués to create a luxuriously feminine look. Add statement-making gold and diamond jewellery to complete the look to perfection.
AED2,900.-
Ounass
Off-The-Shoulder Neoprene Gown
Off-The-Shoulder Neoprene Gown
This SS20 collection off-the-shoulder gown from Jovani will turn heads at red-carpet events. The sculptural silhouette is crafted in curve-hugging neoprene, defined with exaggerated bishop bubble sleeves and a trained flared hemline. Choose minimalistic accessories in a matching tone to complement this piece's refined contemporary lines.
AED2,900.-
Ounass
Off-The-Shoulder Satin Gown
Off-The-Shoulder Satin Gown
Turn heads at the next event with this sophisticated dress from New York City-based label Jovani. Crafted in smooth satin, its curve-hugging silhouette is defined with a bustier neckline and a mermaid hem accentuated with a high slit. Complement its sculptural lines with minimalistic metallic accessories.
AED2,300.-
Ounass
Metallic Twist Ruched Gown
Metallic Twist Ruched Gown
This Jovani SS20 collection gown exudes sophistication and femininity. Styled with a sleeveless V-neck bodice, ruched waist and floor-pooling skirt, it is crafted in shimmering fabric with a curve-sculpting fit. Take advantage of the high centre-front split to show off a pair of leg-lengthening stilettos.
AED690.-
Ounass
Feather Trim Gown
Feather Trim Gown
This Jovani Gown is a vision of sophisticated femininity. Its figure-hugging shape is emphasised with side-ruching before flaring out to create the skirt's floor-pooling train, while fluffy feather trims adorn the sleeve cuffs. Choose a diamond-set necklace to accent the dramatic plunge of its V-neckline.
AED3,150.-
Ounass
Metallic Pleated Gown
Metallic Pleated Gown
This Jovani SS20 collection evening gown will make a sophisticated impression at high-octane soirees. Crafted in metallic pleated fabric, the silhouette is defined with a plunging V-neckline, fitted waist and flowing maxi-length skirt. Echo its sparkling details by accessorising with a sequinned clutch and strappy stiletto sandals.
AED2,100.-
Ounass
Neoprene Bustier Gown
Neoprene Bustier Gown
Jovani's forte is creating classic eveningwear with a twist, such as this elegant neoprene gown. Designed with a form-fitting silhouette, a sculptural draped panel descends from the strapless bodice to beyond the hem to create a flowing train. Opt for pearl-embellished accessories to reflect its all-white palette.
AED2,850.-
Ounass
Flounce Strapless Gown
Flounce Strapless Gown
The sophisticated design of this Jovani Sheath Gown is perfect for elegant events. Tailored with a feminine sweetheart neckline and floor-pooling fishtail hem, its curve-hugging silhouette is accentuated with carefully-placed ruffles at the bodice and waist. To accessorise, select sparkling jewellery and classic high-heeled sandals.
AED3,250.-
Ounass
Metallic Panelled Gown
Metallic Panelled Gown
Flowing lines lend a timeless allure to this Jovani Gown. A structured fold panel extends one side of the sweetheart neckline across the bodice before wrapping around the waist and descending down the skirt, accenting this piece's classic and feminine fitted silhouette. Match the fabric's sparkling finish with silver jewellery.
AED2,850.-
Ounass
Metallic Stripe Bow Gown
Metallic Stripe Bow Gown
Elegant and striking details combine in this Jovani Gown. Metallic stripes and an oversized bow bring a dramatic element to the strapless bodice, while the skirt cascades to a flowing floor-sweeping hem. Choose gold jewellery to add to the sparkling embellishment and complete the look with stiletto sandals.
AED2,850.-
Ounass
Plunging Neckline Jersey Gown
Plunging Neckline Jersey Gown
This SS20 collection evening gown from Jovani will be a favourite when dressing for formal soirees. Crafted in jersey with a curve-hugging fit, it is defined with a dramatic plunge neckline, long sleeves and a floor-sweeping hem. Reflect its understated elegance with diamond jewellery and strappy satin sandals.
AED1,000.-
Ounass
One-Shoulder Metallic Gown
One-Shoulder Metallic Gown
Jovani's talent for creating breathtaking eveningwear is evident in this FW20 collection ballgown. Designed to create a timelessly feminine silhouette, it is styled with a single wide shoulder strap, sweetheart neckline, ruched empire waist and voluminous pleated skirt. Opt for metallic accessories to echo this piece's luxuriant shimmering finish.
AED2,850.-
Ounass
Peplum Neoprene Gown
Peplum Neoprene Gown
Jovani is renowned for renewing classic silhouettes with contemporary details, as seen in this SS20 gown. Crafted in neoprene to create a form-fitting silhouette, this piece features a ruffle-accented asymmetrical neckline, peplum waist and a floor-pooling hem. Accessorise with statement jewellery to create a stand-out evening edit.
AED750.-
Ounass
Ruffle Detail Lurex Gown
Ruffle Detail Lurex Gown
Add Hollywood-inspired glamour to your eveningwear selection with this beautiful gown by Jovani. Cut for a slim-fitting column silhouette, it features a shoulder-baring neckline with a softly-draped bodice, ruffled trim and a thigh-high slit for a dramatic flair. Match its shimmering fabric with a glitter clutch and embellished stilettos.
AED1,140.-
Ounass
Off-The-Shoulder Ruffle Detail Gown
Off-The-Shoulder Ruffle Detail Gown
Create a stir at the next soiree when you wear this sensational dress from New York City-based label Jovani. Crafted in rich Mikado fabric, its curve-hugging silhouette is defined with an off-the-shoulder neckline and dramatically ruffled mermaid hem. Complement its sculptural lines with minimalistic metallic accessories.
AED690.-
Ounass
Flounce Ruffle Gown
Flounce Ruffle Gown
This gown is a sophisticated creation from eveningwear specialists Jovani. Defined by its timeless feminine details, the sweetheart neckline has a classic allure, while a flouncy ruffle descends from waist to hem, introducing flowing movement to the form-fitting silhouette. Complete the look with a tonal clutch and stiletto sandals.
AED2,850.-
Ounass
Column Sleeve Gown
Column Sleeve Gown
Jovani brings its impeccable tailoring and chic aesthetic to a classic column silhouette in this new design. Defined by its thigh-high front slit, the gown features a split neckline with structured shoulders and flared sleeves that evoke vintage glamour. Style it with a box clutch and strappy stilettos for elegant evenings.
AED2,850.-
Ounass
Ruffle Trim Gown
Ruffle Trim Gown
This Jovani Gown will be a triumph at black-tie events. Cut for a sleek fit through the body, its curve-hugging lines are balanced with extravagant ruffles at the off-the-shoulder neckline and a flared floor-pooling hem. Match its sophistication with opulent jewellery and tonal stiletto sandals.
AED2,950.-
Ounass
Plunging Neckline Jersey Gown
Plunging Neckline Jersey Gown
This Jovani Plunging Neckline Jersey Gown has been tailored to sculpt and hold the figure. It features a plunging V-Neck, ruched bodice with drape detail, internal bust cups and a high-front slit.
AED2,000.-
Bloomingdales
Plunging Sequin Lace Gown
Plunging Sequin Lace Gown
This Jovani Plunging Sequin Lace Gown has been tailored to sculpt and hold the figure. It features a plunging V-Neck, sleeveless design, draped back and sides train and a low back.
AED2,500.-
Bloomingdales

About Evening Dresses

Style is hard to define but easy to spot – and easier is to notice a flaw in it. Women fashion has evolved much over time. With changing trends, people are leaving old ways of dressing and focusing on a new one. These days going out for an evening party, wedding or special occasion demands much more than an expensive flared dress. The competition is high, everyone wants to stand out, which is the reason why the clothing sector has grown tremendously.


Studies have also revealed that an average woman spends about $80 and 11 hours per month on her styling ventures. However, a common mistake woman keeps repeating is picking a dress that does not match their style. They buy it otherwise just because it was looking good on another lady, was cheap or trending on social media. Making such mistakes while buying an evening dress for a special occasion is always costly. It can not only charge you hundreds of dollars on apparel, shoes and accessories but will also ruin your night and image for a long time. If you wish to look flawless and elegantly chic on a special occasion, important is to pick a dress carefully.


Common mistakes women make while buying maxi evening dresses


Wearing trendy outfit gives women a feeling of being a part of the crowd. It can boost their confidence, uplift their mood and help them feel beautiful. To the fact, every dress in the market can make you look gorgeous if not, it’s probably because the choice of colour or style is not the right for the occasion. Social surveys reveal that women are more than often to buy dresses just because they are trending for the moment. These women are found ignoring the fact that they don’t look flattering in that dress or it doesn’t suit the occasion. Today, we will share some of the most common mistakes’ women make while buying dresses for special events.


Maxi or coast evening dresses- Picking wrong size and style


Most of the women on this date believe that they will look flattering and attractive by revealing more of their skin. Although there is nothing with a bit of sex appeal, it has to be tasteful. A skirt or dress that is too small, especially on a family event will never help you look elegant and fashionable. It’s better to keep your short skirts and coast evening dresses for a friend’s party. Opt for maxi evening dresses with stylish cuts if you intend to look sophisticatedly sexy with a classy vibe in a family gathering. Moreover, falling for an extra length gown in the belief that it will look more flattering could end up as a disaster. Never try manipulating one dress style to mimic others.


Casual or formal dresses for plus size – Not choosing according to the occasion


Not choosing a dress according to the occasion, can be the biggest disaster. It is a common mistake woman make while shopping evening dresses. Ladies, your occasion is important and the key to impressing is to know the environment and dress up accordingly. The worse thing a woman can do to spoil her image is to be over or underdressed. If not sure about the situation, ask the host for dress code or consult others who are going be on the eve so that you can plan ahead. Moreover, avoid buying a style, keeping Instagram in mind. Rather than focusing on what is trending, pay attention to the nature of the occasion. Additionally, consider height, body size and type while selecting colour, print or cuts when you head to buy ladies formal wear in Dubai.


Picking lavish and avoiding affordable evening dresses


Being unrealistic about their budget is another major blunder woman make. Most of the women believe that a costly dress will always look good on them no matter what. It’s not necessary that dress with big numbers on the price tag is always classy. Thus, recommended is to clearly define and stick to the budget while heading to buy evening dresses. It merely does not mean that you can pick a dress from sale just because it was cheap. However, you can consider visiting stores that offer designer evening gowns on sale. Such stores are the best places to explore different styles, colours and cuts from brands and buying one in economical price that suits your budget.


None or long sleeve evening dresses – Ignoring the details


Attention to details like length of sleeves, cuts, use of sequins and flair of the gown plays a major role in building or destroying your entire look. Unfortunately, women do not pay much attention to these small yet crucial details while shopping. Besides the main course, your dress, accessories are also important to look at. If you are not able to pair them in the right style, colour and proportion of jewellery, all the efforts are in vain. Similarly, important is to ensure that your dress creates a smooth silhouette with no bumps, bulges or peek-a-boo of undergarments. Moreover, the dress should be wrinkle-free if it’s made of soft fabric like silk, and there should be no threads or tags coming through it.

Tips on how to choose an affordable Evening Dress according to the occasion

Whether you are getting ready for a prom night, friend’s birthday party, a lavish dinner party or an important function at work, pick a dress that helps you look stunning and feel self-assured. Finding a perfect and affordable evening dress is easier than said, though, as any female can tell you after hours of hectic dress hunting.  The women warder has most of shades, styles, measurements, fabric and details as compare to men and kids. This is the reason why it is never an easy task to find a perfect article. This is why we have compiled a list of tips to help. Next time you search for a perfect look, these tips will help you find what you must wear to rock your event and feel like a bombshell!

  • Create a budget –Formal dresses for women are available at all prices ranging from less as fifty dollars up to a high range that comes in thousands of dollars. Before you step out for dress hunt, think how much money you are willing to invest in the dress. Creating a budget will prevent you from spending regrets later.
  • Consider the accessories –Remember ladies every bit of your personality is a blessing and needs a little attention and accessories to flaunt it. While setting a budget, dress must not be the only price consideration for you. Keep in mind that you will need to have a pair of matching footwear, jewellery items, clutch and some shades of cosmetics to complete your look.
  • Finding the right fit –A extremely fitted dress might get eyes on you. But will make you spend entire night tugging and pulling all the material in. Just like the confidence of a lady, a moderate fit also plays a role in unleashing the true beauty of women in a gown. Better is to get your recent measurements and try to find a dress in the exact size.
  • Consider undergarments –Do you know the layering concept in winter wear? Somewhat same applies on wearing evening dresses. As they are made of delicate material, and silhouette should be your primary concern. Always consider some space for undergarments and don’t let them do a go-show when you wear that delicate body-hugging dress.
  • Dress for the eve –Picking the right dress is also about where you will be wearing it. A wedding dress is not the same as an evening dress that you can wear to a work function. Likewise, for a cocktail party, you need to keep it simple yet chic. Going for an A-line skirt with a sweetheart neckline would be flirty yet not over the top.
  • The Hues –An evening dress must compliment your skin tone and it is an important point to consider. In the case of mayhem, black should be your pick. For lighter skin tones, you can consider going with winter and natural hues. While on the flip side, you can go for colours like coral, pale blue, and red. They help to stand out in the crowd.
  • The shape of the dress-Pick a dress that sophisticatedly flaunts your signature curves. For a tall and thin body, you can opt for tight-fit gown while girls with hourglass shape would sexier in a low-cut dress that nips at the waist. Ladies with some junk in the trunk or a pear-shaped body should go for slimming black gown that draws attention upward with a lacy, sheer top.
  • Second opinion –Everyone struggles to figure out how the dress is looking on them and wondering if they will regret the purchase or not. Thus, it is important to get a second opinion on a dress. You can visit the customer review and product description section in online stores. Know more about the final look of the selected dress and decide accordingly.
  • Choosing the right brand –Not everything you see online is real. To avoid falling prey to online shopping scams, always head to brand’s online for buying evening dresses in Dubai. To help ladies with their style needs, we at shops.ae have more than 500 brands. All these are selling high-quality designer evening gown on sale in the UAE.

Remember ladies; A good dress is would never be enough to style you for the night. You will surely need a lot of accessories to complete your look. Online shopping helps you to get hands-on a complete look for the evening in economical rates readily. During online shopping, you can see many displays that will give you an idea about how you should style for the evening. Also about what accessories you need to pair with the dress. Shops.ae is a one-stop solution for all such style and dressing needs. Visit now to book your entire look and live a fairy-tale night in your evening gown.

Question & Answer

When to wear evening dress

The evening dresses come in different styles and cuts. Wearing an evening dress depends on your personality and what the style calls for the evening. You can wear evening dresses generally at weddings, lavish birthday parties, work parties, prom night, or an executive dinner party. Moreover, evening dresses need to be paired with footwear and jewellery carefully. The combination of all helps to create a perfect look for your evening dress for any occasion.

What is formal evening dress?

Formal evening dresses are long flared gown that is body-hugging above the waist but wider below it. Mostly made of sleek fabric these look like a long frock. Formal dress codes always demand minimum jewellery and hairdo with polished makeup to elevate the look. A formal cocktail evening dress is one that requires a little addition of style and bold tones in your wardrobe. These dresses must be of high quality and fit well. The formal evening dress is neither too short like a skirt nor too long like a gown. Moreover, they are generally paired with sleek accessories and makeover.

What to wear with evening dress?

It is important to have an evening dress according to your body type. Moreover, it must have to be comfortable keeping you adored and confident all night. If your dress is not too long or full, pair them with high heels to keep it from dragging on the floor. Pairing your evening dress with flats is never a good idea. Moreover, prefer going with one bold piece of jewellery. If you are wearing a low neckline, consider wearing a bold neckless and forget about the earrings at all. Your handbag must also compliment your evening dress. Thus, an everyday bag can never be an option to consider with your dress.

Where can I buy cheap evening dresses in Dubai?

Shops.ae is an online website that gives you access to more than 500 brands including; Debenhams, Asos, Ralph Lauren, Zara, Calvin Klein, Gucci, H&M, Dior, Dolce and Gabbana, and Versace. These are selling trendiest evening dresses online in the UAE. Moreover, we have, shops like Berrylook, Centre Point Stores, Namshi, Newchic, Ounass, and Yoins. Plus, few more names to mention that guarantee high-quality product including clothing, footwear, and accessories for all style needs of females.

Ladies, when it comes to buying a dress for a special occasion, you must avoid having the best of everything. No matter how tailored your garment is, it’s always prone to food and coffee spills, moths and going out of style. Thus it is vital to make a wise, careful and economic decision.  So shop from a trusted product comparison site to get hands-on a picture-perfect option, effortlessly.